The Herbal Bake Shoppe is a seasonally focused, baking blog created by registered dietician and herbalist Dina Ranade. Realizing the lack of this particular recipe option in the holistic/foodie blogosphere, Dina came to me with a new idea to make it all happen. Together with Rachel Maskell, we clarified The Herbal Bake Shoppe's goals and created a brand that feels classic and feminine. By using delicate sans serif typography, paired with a pops of organic lettering and palette of vintage inspired illustrations, we have created an overall brand experience that is appropriate for the content and audience, but also feels fresh in this online space. Once the branding was finalized and the website was built by Tiffany Murray, we created a super cute and fun promotional package to announce the launch!

I love it when I get really excited about my client's business! Since love to eat and am constantly amazed at how food can harm AND heal, when Dina first approached us and talked a lot about working together with your family to make food, I knew we were a good fit.