The Salad Diaries

The Salad Diaries is a multi-platform project dedicated to creating and eating leaf based lunches! It started in spring of 2014 with the goal of eating 365 different salads over the course of a year and posting them everyday on instagram @thesaladdiaries. A few months into the project, I developed a branding system and launched a website with details on the daily dishes as well as "not salad"—but of course salad related—posts. This project was particularly fun for me because I was developed the entire system of the project, not just the visual elements. I also took all the photographs!

salad-branding-4.png

Not going to lie, eating 365 simple salads (and not repeating) was definitely a lot harder than I thought it was going to be! After working on this project, I have much deeper understanding of hellish amount of work what it takes to create a steady stream of quality content and I have been able to pass on what I learned to clients who are just beginning to build their business's social media presence.